Get Sold Corporation, a joint venture between Summit Media and Ringier AG, recently launched their first offline offering, a print version of the MyProperty.ph website, as part of the brand’s strategy to bring real estate information and listings closer to the public. According to general manager Butz de Castro, the free magazine is designed to emphasize how the online and offline experiences are connected, and aims to provide current and new users with “richer content that’s beyond ordinary projects and classifieds listings”.
“The MyProperty magazine was meant to complement our online product,” he said. “It is a major step forward in enabling property seekers, and all the industry’s players for that matter, to make better- informed decisions when it comes to searching for and purchasing property.”
The maiden issue of the quarterly glossy highlights top projects from various local property developers such as Vista Residences, Avida Land, and Grand Monaco. The Featured Stories section contains tips and human interest pieces, including an interview of several street performers in Bonifacio Global City, a yuppie’s guide to condo living, and FAQs about home buying. The magazine also offers a closer look at four booming real estate locations in the country – Pasay, CDO, and Tagaytay, and Pampanga – under Featured Communities.
“With Featured Communities aimed at letting the general public know where fast-track development is happening and Featured Stories on trends and tips, the website visitor – now the magazine reader – is given a heightened and more pleasurable experience in being informed of what choices are available to him at the most relevant time,” de Castro explained.
A classifieds segment presents buyers with listings complete with photos, property specs and seller information, as well as a property ID that can be used to search for the property on the MyProperty.ph website. Home owners looking to furnish and maintain their properties can fulfill their needs through the directory page.
As for what readers can expect in the future, de Castro said, “Along with more editorial content, more classified listings will be up for display, further boosting the chances of connecting the right property seeker with the right property seller.”
First copies of the maiden issue were handed out to attendees of the recently held “DRIVEN Pinoy Dream Property and Lifestyle Event 2013”. MyProperty.ph also plans on distributing it at upcoming real estate and property expos and placing it in major business establishments and event venues. A downloadable version of the magazine will soon be available on the website.
MyProperty.ph is the Philippines’ premier online real estate classifieds, which aims to bring property buyers and sellers together through an interactive and user-friendly platform. Visitors to the site can browse all types of real estate listings: from houses to condos, brand new to previously owned properties, and developer-owned to privately sold homes.
Get Sold Corporation is the classifieds company behind MyProperty.ph. It is a joint venture between Summit Media and Ringier AG.
Summit Media is the Philippines’ leading magazine publishing company—with 21 magazine titles under its belt, it has also expanded into digital media, outside-of-home media and consumer events. For the fourth straight year, Summit Media has also topped the nationwide TNS-Trends Newsstand Survey conducted in 2009. The company is also the co-owner of Jobstreet.com.ph, the country’s leading online jobs portal.
Ringier AG is a multinational media company with around 8,000 employees in 10 countries in Asia and in Central and Eastern Europe. Worldwide, Ringier publishes more than 120 newspapers and magazines and produces and markets more than 20 TV programmes. The company also holds considerable stakes in television and radio stations and operates about 80 websites and mobile platforms. It has eleven printing plants. Ringier is a fifth-generation family company, founded in 1833.
For more information on MyProperty.ph, call the Marketing Team at 451-8888 local 1126 or visit www.myproperty.ph.
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